SEO TRENDS 2023 | Things to consider for your next campaign
With each new year comes a fresh set of SEO trends to help you stay ahead of the competition.
As we enter 2022, there are some exciting changes on the horizon that you’ll want to keep in mind when planning your SEO strategy. In this article, we’ll take a look at 15 of the most promising trends for the coming year.
So whether you’re looking to revamp your strategy or are just starting out, these trends will help you stay Ahead of the Curve in 2022.
In order to perform at the highest level in SEO, various metrics must be taken into account, including traffic, backlinks, and social media shares, to mention a few. With the help of our guide, you will acquire insight concerning some of the most important and timely search engine optimization trends in 2022.
The Rise of Voice Search
By now, you’ve probably heard about the rise of voice search. It’s been growing in popularity for years and doesn’t seem to be slowing down. In fact, a report by Search Engine Journal says that 58% of consumers use voice search to find information about a local business online.
Why is voice search becoming so popular? There are a few reasons. First, people are getting more and more comfortable using voice assistants like Siri and Alexa. And second, because of the way voice search works, it’s a great way to get answers to questions that are difficult to type into a search engine.
So what does this mean for your SEO strategy? You need to start thinking about how you can optimize your content for voice search. This includes using long-tail keywords and creating content that is easy to understand and answer questions.
You need to have better retention rate to stay up as per RankBrain algorithm
By now, you’ve probably heard of RankBrain. It’s Google’s artificial intelligence system that’s responsible for ranking web pages. And it’s been a huge game changer.
In order to find the most pertinent results for search engine queries, RankBrain, a part of Google’s core algorithm, leverages machine learning (the capability of machines to train themselves from data inputs). Prior to the introduction of RankBrain, Google used its standard algorithm to choose which results to display for a particular query.
What distinguishes RankBrain from other updates is its machine learning component. Google “feeds” data from a number of sources to the RankBrain algorithm in order to “train” it how to generate helpful search results. The algorithm then proceeds by calculating and learning over time to match a variety of signals to a range of outcomes and to order search engine ranks according to these calculations.
The Importance of Local SEO
You can’t afford to ignore local SEO in 2022. In fact, it’s going to become even more important than it is now.
Here’s why: as more and more people use their mobile devices to search for local businesses, you need to make sure your website is optimized for those searches. That means using the right keywords and making sure your website is easy to navigate on a mobile device. Read this latest Google algorithm update on helpful content.
You also need to make sure your business is listed on all the major local directories, and that you’re actively engaging with your customers on social media. The more you can do to show your customers that you’re a part of the community, the better.
So keep your SEO strategy fresh, and make sure you’re using all the latest trends to stay ahead of the competition. Read these technical SEO tips to perform better.
The Impact of User Experience
As you work on your SEO strategy for 2022, it’s important to keep user experience in mind. After all, if your website isn’t user-friendly, people aren’t going to stick around for long. They’ll just go to your competitor’s website instead.
So what can you do to improve user experience on your website? Here are a few tips:
1. Make sure the website is easy to navigate.
2. Use clear and concise language.
3. Make sure the website is responsive on all devices.
4. Keep the design simple and elegant.
5. Use images and videos that are high quality and relevant to your audience.
6. Make sure the website is fast and doesn’t crash often.
7. Test different designs and see what works best for your audience.
8. Use helpful tools like chatbots to provide instant support to users.
9. Keep the website updated with the latest news and trends.
10. Use social media to drive traffic to your website and have a proper digital marketing funnel in place to bring the right audience.
The Power of Video Content
By now, you know that video is a powerful content format. Not only does it hold people’s attention longer than any other type of content, but it’s also a great way to show your product or service in action.
But what you may not know is that video is becoming an increasingly important factor in SEO. In fact, a recent study showed that including video in your site’s content can increase your chances of ranking in the top 3 positions on Google by up to 53%!
So how can you take advantage of this trend? Here are a few tips:
- Make sure your videos are high quality and help solve a problem
- Upload them to YouTube and include keywords in the title and description
- Embed them on your website and share them on social media
The Growth of Rich Snippets
By 2023, you can expect to see even more Rich Snippets in search engine results pages. These are the highlighted snippets of text that give you a quick overview of a web page’s content. They’re eye-catching and help you decide whether or not to click through to the full page.
Google is always tweaking its algorithm, and one of the ways it’s been doing this is by increasing the importance of Rich Snippets. So if you want your website to rank higher, you need to make sure your content is formatted in a way that will result in a Rich Snippet.
The Popularity of Mobile-First Indexing
It’s no secret that mobile-first indexing is becoming more and more popular. In fact, as of right now, it’s already rolled out for around 60% of the world’s search engine market. That number is only going to grow in the coming years, so you need to make sure your website is ready for it.
What does this mean for your SEO strategy? It means that you need to start focusing on mobile content. Make sure all of your website’s text and images are easy to read on a small screen, and that you’re using keywords that people are likely to search for on their phones.
Another thing to keep in mind is the growth of voice search. With more and more people using voice assistants like Siri and Alexa, you need to start optimizing your content for long-tail keywords. These are phrases that people are more likely to use in a voice search than in a regular search engine.
The Need for HTTPS
If you’re not using HTTPS by now, you need to start. It’s been a big factor in SEO for a while now, and it’s only going to become more important in the years to come.
Google has been pretty clear about its preference for HTTPS websites. Not only is it more secure, but it’s also faster and can help you rank higher in search results.
So what do you need to do to make the switch? It’s not as difficult as you might think. In most cases, all you need is an SSL certificate, which is a small price to pay for the security and peace of mind that comes with it.
The Demand for AMP
Here’s another trend you need to be aware of: the demand for AMP pages. Accelerated Mobile Pages (AMP) is a Google-led project that’s designed to make the mobile web faster.
AMP pages are stripped down, lightweight versions of webpages that load instantly on mobile devices. And because they’re so fast, they’re great for ranking high in Google’s search results.
In fact, AMP is becoming such a big deal that more and more websites are starting to create AMP versions of their pages. So if you want to stay ahead of the curve, you need to make sure your website is AMP-friendly. Have a digital marketing partner to stay ahead of the curve.
The Increase in SERP Features
It’s no secret that search engine results pages (SERP) are becoming more and more cluttered. As Google continues to update its algorithm, they’re adding more and more features to the mix.
And that’s great news for you, because it means there are plenty of opportunities to stand out from the competition. Here are some of the most exciting SERP features to look out for in 2022:
1. Rich snippets
2. Featured snippets
3. Local packs
4. Carousels
5. Answer boxes
6. Knowledge panels
7. Image packs
8. Videos
The Importance of Structured Data
So, what’s the big trend for SEO in 2022? Structured data, that’s what. If you want your website to stay ahead of the curve, you need to start using structured data.
What is structured data, you ask? It’s a way of organizing your website’s content so that search engines can understand it better. And when search engines can understand your content, they’re more likely to rank it higher in their search results.
So how do you start using structured data? It’s actually not that difficult. There are a number of different tools and platforms that can help you get started. And once you’ve got it set up, it’s easy to maintain. So don’t wait any longer — get started on your structured data strategy today!
Conclusion
The landscape of SEO is always shifting, so it’s important to keep your strategy fresh to stay ahead of the competition.
